In the battle to create better products at better prices, many companies end up sacrificing their role as stewards of the environment. As environmentalism becomes more and more important at the corporate level, leaders like Alejandro Pena of Keter Group are going to become increasingly popular.
Committed not just to their shareholders but also to the world within which they operate, Keter and Alejandro Pena have brought a unique view to the corporate world on the concepts of sustainability.
Most recently, Keter Group made an appearance in the Village of Gorcy during the March 18th Global Recycling Day festivities. During this time, Keter Group worked with students to impart to them the importance of the environment.
Green Recycling Outreach
One of the easiest ways to instill good values regarding recycling is by starting people off young. Keter Group went to the Village of Gorcy in celebration of the March 18th Global Recycling Day celebration. During their time at the village, which features castles as its backdrop, students learned the ins and outs of what it means to recycle and offer sustainable products.
Keter volunteers and employees visited the village to offer classes, presentations, and informal meetings with people. Throughout their time there, Alejandro Pena and Keter detailed what separates Keter from other businesses.
This mindset is put into action by the fact that Keter uses recycled materials in many of its resin-based products. As Global Recycling Day ascended upon the calendar, Keter knew that they were an excellent fit for the day’s festivities. Just half an hour away from the village, one of Keter’s sustainable factories operates in Luxembourg.
Alejandro Pena weighed in on the efficacy of his company’s products by adding, “One of the benefits of using resin materials is that they can be recycled. It is essential to understand that all Keter products can and should be recycled.”
Keter’s Marketing VP Kerry Murfin stated, “The Earth is our home and our workplace.”
What’s Next For Keter Group?
Alejandro Pena recently celebrated the launch of Keter Green Spaces, a community-based program that seeks to serve sustainability initiatives wherever Keter products are manufactured. Keter also works closely with nationwide campaigns in Spain to reduce waste in reservoirs, rivers, lakes, and other marine ecosystems. During their efforts, Keter helped to lead to more than 77,250 collected waste items.
Keter also offers career forums and exhibitions at schools in Hungary, where they introduce their products, processes, roles, and factories to potential employees and collaborators. Keter hopes that continued outreach efforts will lead to further and further adoption of environmentally friendly measures.